Tourism development and promotion, authentic stories, local experiences

Unused vs Unusable

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1–2 minutes

With us, the formula seems very simple: as soon as someone shouts "potential", there you have "it" with mechanization.
It doesn't matter if it's a green space, a riverbank, whatever, the important thing is to "occupy the territory."

Like tourists who, at six in the morning, use their towels to conquer the shade on the beach, then go back to sleep until noon.
And so, whenever a location starts to look like a tourist story, whenever it seems that we are on the threshold of something beautiful and smart, the local community rushes in, not all of them, but those that you think of while reading and allow everything that sustainable development is not.

Location: A place where it was never even planned through the regulatory plan.
Tourism, my people, does not fall from the sky.

Tourism is being created.

Tourism is on the back of the private sector, but it must not direct it. The public sector should help it, subsidize it and direct its development. That is why coordination and participation are important, so that personal interests do not draw where the river will be and where the restaurant will be. Because when we all start drawing on nature, in the end there will be neither rivers nor nature.

You know that phenomenon where, while they're at home, they throw cigarette butts out the car window, and as soon as they cross the border, they're able to keep the trash in their pockets until the first trash can?
Well, it's the same with tourism: here, people build where they shouldn't, and as soon as they cross the border, they marvel at how everything is planned and orderly there and ask: "Why can't it be like this here?" It can be done, if only we stop being our own biggest problem.

The struggle here is to valorize the potential, without it going from unused to unusable.

If we want tourism that will last, we must first master three lessons: ecological responsibility (not to build where nature does not allow), social responsibility (not to think only about quick profits), and economic profit (but a healthy, long-term, sustainable one aimed at improving the conditions and quality of life of local people).

People, let's protect what's left and what we have. Let those after us have a place to step on green, not just on concrete. Who would be interested in such a coast, a tortured mountain, and water in a pipe tomorrow...

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