There are two approaches to service in tourism, where I would not place the emphasis so much on business models as on the philosophy of experience.
One example could be, say, Cappadocia and a hot air balloon flight.
According to those who have been there, it is a carefully designed experience in which many participate. From the drivers who pick you up at dawn, the guides who introduce you to the story, the photographers who know exactly when to get the shot, to the teams who take care of safety and balloon preparation, and the hosts who welcome you with breakfast and a smile. Everyone has their role. Everyone earns money. Everyone contributes.
In that chain, each person is a link of value.
Photo: EyeEm/Getty Images
And then you have those other examples, where one bidder wants to do everything himself. And drive, and welcome, and take pictures, and guide, and offer lunch, and sell souvenirs, and even do negative advertising for others. All under his logo, all under his direction.
These are diametrically opposed approaches. And as much as I appreciate resourcefulness, I appreciate trust more. I appreciate it more when someone says, let's all make money.
Tourism is not a stand-alone business.
When an experience, even a short one, leaves room for everyone who made it possible to earn, then we are talking about a sustainable offer. Then tourism is what the hosts live, not just what the guests see.
Also, when we offer a service in tourism, it must be with a vision of the ultimate feeling of the tourist. Because tourism is a process, continuity and trust.
Photo: fotografijesaraftinga.com
And why a service with a vision?
Because tourism is not just about what we offer, but how we do it. Ideas can be small or large in size, but tourists value and count on those that are big in the feeling they bring.
Perhaps the second example from the beginning of the text reminds you more of the "rules of work" here, but that's not all. There are ideas that simply deserve to be praised, because they make living more practical.
One of these is a creative offer that appeared on rafting on the Tara River, which are " photographs that greet you ready before you can even collect yourself from the impressions."
No race. Without complications and without the question "is there one in which I look good?"
Everything is already ready.
Just know when you're going down, which camp you're starting from, and which skipper you're with, and your most exciting moments will be waiting for you, because someone else has captured what you'll only later try to put into words. These are the kind of details at the beginning of a text that make all the difference. I love them.
And so, as far as I'm concerned, bravo for the idea of " rafting photos ". Not because of the marketing, but because of the feeling that you really understood the people who were coming.