Tourism development and promotion, authentic stories, local experiences

Psychology of memories, photography and authentic experience

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1–2 minutes

“Travel is glamorous only in retrospect.” – Travel is glamorous only in retrospect, as American novelist and travel writer Paul Theroux said.

This thought reveals one of the greatest paradoxes of modern tourism, which is that what we experience on a trip and what we remember are often significantly different. In the era of social networks and the accelerated pace of life, retrospectives are no longer a ritual or an experience, but something that is quickly forgotten, even before it is even recorded.

Image by Pexels from Pixabay

Once a photograph required waiting and a ceremonial moment while it developed, today it is an Instagram story that disappears in 24 hours. When traveling, our brains go through a transformative experience. We remember what carries the most emotion, where the intensity of the moment and the end of the experience shape the memory, not the total duration. This is why comical or stressful moments, like a trouser getting caught in a bicycle pedal, are often remembered much more than the buildings we photographed.

Authentic experiences, like learning a traditional recipe from a family that makes cheese, are memorable because they involve touch, conversation, and direct interaction. Today, photographs are lost in a sea of content and are often superficial, whereas once upon a time, film and a camera forced attention and choice of moment. The difference between authentic experience and documentation is crucial.

Image by Anil sharma from Pixabay

Honey-dipping with a local, mushroom picking, learning a craft, using public transportation, or eating where the locals eat are experiences that will last a lifetime. These include drinking homemade coffee with a sugar cube and rahat lokum, in a traditionally decorated place, like the one I'm in.

Theroux is right.

Travel is only glamorous in retrospect. Authentic experiences and slow reflection create memories that last, that are not forgotten, and that are worth more than instant "likes."

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